I was recently checking out some US Trail Association sites and was hit by how front and centre you are encouraged to join with a paid membership. I had a quick look at UK trail associations and although some have membership models and all offer some method of open donation it was far more subtle and less the default.
To me, this poses a question about whether there is value in, and if so what are the blockers to, moving to a stronger contribution for UK riders to pay to ride or more pay to support local trail associations?
In terms of is there value of a more organised and paid membership structure, I think personally there is. Today, accredited UK trail associations rely mainly on donations, fundraising events and volunteer graft to maintain the trails we ride. For unofficial trails of which there has been an explosion in the last 5 years, they only have volunteer graft as the predominant source of value to sustain their networks (and so by default offer no landowner agreement or insurance and are in constant threat and liability exposure).
The model of mountain bike riders joining and paying for trail associations seems more common in the US, where these associations play a crucial role in maintaining and developing trail networks. The average annual cost to join a trail association is approximately $30 to $50. The International Mountain Bicycling Association (IMBA) reports that it has approximately 40,000 (worldwide) supporters and 200+ affiliate groups. While this doesn't necessarily mean all of these are paid members, it gives us an idea of the scale of engagement with a major trail association. In the US there are also many independent regional and local associations per state like the North Shore Mountain Bike Association with a similar paid membership structure.
So why not the UK? And could it happen here more? Obviously, the bike park model has grown in the UK so maybe it is already. The small bike park or downhill spot with a small fee or affordable membership is a good model and good to see it growing. Some of the bigger bike parks though we can see from comments on the site are getting cost-prohibitive to becoming anything more than a treat than let's say a training ground. Still having different tiers in a model is healthy too so long as there is access at every income bracket.
Those environments aside it is probably fair to say that a larger number of riders enjoy the trails versus those who contribute financially to maintain them and I am no saint in this respect occasionally remembering to put in the effort to donate in the donation box in Surrey Hills and very randomly and as rarely sending a donation to the QECP collective. I think the barriers to a more diverse paid-for model in the UK are not insurmountable and mainly revolve around the education of the UK-riding public to shift cultural norms. Let's look at a few challenges.
What do you think? Do you envisage a day where riders contribute more in terms of direct cash for a ride? Could our long-term economic sustainability one day be driven predominately by rider investment? or are the cultural barriers too hard? Is it a mixed model with government funding, donations, nebulous car park fees, paid-for bike parks and more paid models outside of the bike park model along with revenue from events etc the long-term way forward?
My central point and it is just an opinion is a direct pay-to-ride model was bolstered as one of the economic models and if the UK riding public were to pay directly for the trail they ride on the weekend it would increase that sense of ownership, improve government and landowner protection, drive far more funds for trail development and maintenance and so sustainability for the trail network.
BTW the elephant in the room is why aren't brands paying more to sustain our trail network as they clearly profit from it and wouldn't exist without our network of trails but that is another post.
Published: 22/06//2024
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