Until very recently it looked like Orange Bikes would be the next bike industry casualty and go into administration but it has been saved.
Orange Bikes has announced that, after a restructuring of the business and its associated companies, trading is set to continue under the ownership of Ashley Ball.
As part of a restructure, Orange Bikes has successfully acquired its UK frame manufacturing partner. This is a significant development that brings us one step closer to realising our ambitious plan of having the entire company exist under one roof.
With this acquisition, we will be able to streamline our operations and create a more efficient production process. The new facility, just 2 miles from our current headquarters, will serve as the new home for Orange Bikes. It will house both frame fabrication facility and bike assembly, allowing us to unify the entire production process in one location.
This integration will enable us to have greater control over the manufacturing process, ensuring the highest quality standards for our bikes. From the delivery of the aluminum for which we are famed, at one end of the factory, to the shipment of complete bikes from the other, we will have a seamless and efficient workflow.
We are excited about this new chapter in the Orange Bikes story and the opportunities it presents. This move not only strengthens our position in the industry but also demonstrates our commitment to British bike manufacturing.
More generally the cycling industry has seen lots of challenges and closures over the last couple of years. Much was driven by overproduction as the world turned to the outdoors and cycling around the pandemic times. I've known a few Orange bike owners over the years and the love for the brand seems to surpass those of many other manufacturers. They will I know, as well as many others out there will be delighted.
Are you an Orange owner and delighted? Or just a big fan? What is your take on where the bike industry going? Good or bad times ahead? Let us know what you think of this development in the Comments and Discussion section below.
Published: 03/02//2024
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