Personality: The personality or tone of voice of MTB TrailBuddy is that of an experienced MTB enthusiast who is into Bike Parks, Trail Riding, Downhill and Enduro.
Contextual: Key to personalising the experience, MTB TrailBuddy is contextually aware of what page you initiate the chat from i.e. If you are on the BikePark Wales page or Swinley Page and ask a question it will relate the answer to the context of the page you asked it from. This means shorter questions and more intuitive answers e.g. You don't need to ask "Tell me about bike hire at BikePark Wales" You can ask "Any bike hire near here?" and it knows where 'here' is.
Personalised: Along with tailoring the answers taking into account the context of where you are on site it remembers your in-session chat history and builds up a profile of what type of rider you are to target its responses.
Privacy: All chats with MTB TrailBuddy are private to each user (no log-in is required nor planned to be and the chats are session-based and discarded automatically within the day)
Accuracy: It continually learns but uses live web data as its foundation assuming it has crawled the date you are asking about. Like all AIs, MTB TrailBuddy still makes mistakes, it can give you weather or up-to-date event or race information but if it hasn't caught the question right (be specific) or doesn't have the answer it will potentially try and give you an answer you want to hear regardless, so consider double-checking important info.

These are handy tips for the best results:
- Use MTB terms in your questions.
- Avoid using abbreviations (MTB is OK but may get mixed up with BPW or Revs)
- Be specific, e.g. include the location in your question if the area you are asking about is not referenced on the page you are visiting when asking the question. Include the region and country in the question so it doesn't think you are talking about London, Alabama if you are in London, England (NB there are 24 "London's'" in the world).
- Use the 'Refresh Button' when in the same session but starting a new topic to avoid MTB TrailBuddy getting confused

The future plans include:

making the answers more intuitive to recognise the location you are asking from
shorter answers
Some enhance formatting
links to reference sites
ability to stop the chat when getting it wrong
ability to save your chat