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Helfare Highway, the brainchild of Matt Jones and a collaboration between Helfare (Jones’ clothing brand) and Shimano UK, has officially opened at Caersws Bike Park in Wales. This freeride/downhill trail is a game-changer, offering riders an exhilarating experience like no other.

Here are the highlights:

  1. Unique Features: Helfare Highway is truly one-of-a-kind. It combines elements of slopestyle, freeride, and downhill riding, creating a trail that stands out from any other jump line in the UK. Imagine hitting features that blend creativity, speed, and technical challenges – it’s a rider’s dream come true!

  2. Triple Black Diamond: The trail is officially classified as a Triple Black Diamond run, signifying its advanced difficulty level. If you’re an experienced near-pro rider seeking a thrilling challenge, Helfare Highway awaits you.

  3. Collaboration and Vision: Matt Jones had full creative input throughout the trail’s development. With Shimano’s support, he turned his dream into reality. From a blank canvas on a Welsh hillside, the team – including park owners Matt Simmonds and JR, along with trail builders Alf Raynor and Gareth Brewin – crafted this masterpiece. 

  4. Months of Effort: The trail’s construction involved heavy lifting, extensive digging, and plenty of head-scratching. Despite the harsh Welsh winter, the team persevered to create something extraordinary. 

  5. Putting Caersws Bike Park on the Map: Helfare Highway not only provides riders with a special place to shred for years to come but also elevates Caersws Bike Park’s profile. It’s a win-win for mountain biking enthusiasts and the park itself. 

So, whether you’re a seasoned rider or simply an admirer of extreme trails, keep an eye out for Helfare Highway. And remember, it’s not just a trail – it’s an adrenaline-fueled adventure waiting to be conquered! 

Check out the iBikeRide listing: Caersws Bike Park (

Published: 01/06//2024

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