The folks at Trek have just announced their honourable support and participation in the 2008 Camden Green Fair and Bikefest which takes place on the 1^st of June. Well worth checking this out and supporting.

The Green Fair is the largest, free eco-event in the UK and as such presents a great opportunity for Trek to get involved with an event that has wide ranging interests with a single focus - that of sustainability. This event will also host the launch of the annual London Sustainability Weeks, or ‘Love London’.

“This is an enormously relevant and exciting event with which Trek is proud to be associated. There can be no greater challenge facing the world than climate change and to present ways in which we can all help, in an accessible form, should always be applauded and, if possible, supported.” – Andrew Griffin, Trek UK.

Trek will be showcasing bikes from its 2009 range with particular focus on hybrid and urban models. With attention now on cycling not just as a means of transport but as the answer to a lot of what ails the World, we believe cycle advocacy should be the mainstay of any bicycle company’s public relations program. The benefits of cycling on human health are well known, but the greater impact would be to improve the health of the planet.

The first step would be to let people discover how easy it is to get around by bike and how a bike can fit in to a modern lifestyle. With that in mind, Trek are arranging guided rides from three locations across the borough of Camden which will finish at the event venue in Regent’s Park and also link up with other non-bike related features of the Green Fair.

There will be more Trek supported features at the Green Fair which will be announced as details are finalised. More details about the Green Fair can be found at- www.camdengreenfair.org.uk.

www.trekbikes.com

http://lovelondon.london21.org/page/55

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